Note how the brand combines the colorful icons with bold backgrounds. Sprout Social has taken the colorful route with its icons. They share messages at a glance and are universally acknowledged. Icons have long been a powerful marketing tool. Sticking with the theme of color, it wasn’t surprising that brands decided to pair their bold backgrounds with equally colorful icons and illustrations. They are meant to make the information on a page stand out, not drown it. With so much content being shared online throughout 2020-21, it isn’t surprising that brands have gone back to this old favorite to capture audience attention.īut remember to use bright backgrounds sparsely. The rest of the pages have a white background and use bold colors as highlights.īold backgrounds have made an unexpected comeback in time for 2022. Only a few pages employ the bright colors in the background. 29LT expanded accordingly, shifting from supporting only Arabic and Latin scripts to a global multiscript approach tapping into other world scripts.Here’s a Venngage business proposal template that demonstrates how you can use a bold background wisely. Since then, his interest in a vast number of Spanish historical and cultural topics, especially those that showcase the merging of Arabic and Spanish cultures, grew keener. In 2018, he relocated to Madrid where he is currently based. He further developed his type design skills at the Royal Academy of Art (KABK), the Netherlands, where he obtained in 2006 a Master of Design in Type & Media. Zoghbi started his academic journey at Notre Dame University in Lebanon where he grew interest in Arabic typography. He co-authored and edited the “Arabic Graffiti” book published in 2010. His work encompasses an outstanding collection of contemporary Arabic and multilingual typefaces. Zoghbi has gained an international reputation for his work and has received throughout his professional career prestigious design awards and honors, such as TDC Typographic Excellence, Granshan, AIGA, and was nominated to Jameel Prize 3. Besides lecturing at universities, he takes part in a range of design events worldwide and provides trainings and workshops on Arabic typography at universities, conferences, and agencies. Between 20, he taught at various design schools in Lebanon (American University of Beirut, Lebanese American University, and Notre Dame University) and in the UAE (American University of Sharjah). Not only is he heavily involved in the practice of Arabic type design and typography, but he has also contributed to the field as an educator. Always on the lookout for new ideas and harmony between scripts, he explores various tools and techniques and regularly partners with a team of professional designers specialized in specific scripts to create multiscript typography. Staying true to his culture, he worked on turning traditional Arabic script into contemporary type. Accordingly, he has excelled in creating innovative, high-quality contemporary multiscript type families, each of which is unique in its design approach and responds to regional and international market needs. Coming into contact with more than one language in his everyday life, he has developed an exceptional ability to think global and to reflect the various technical, conventional, and cultural writing systems into his work. Having evolved, studied and worked in a multicultural and largely bilingual environment, he embraced multilingualism. Zoghbi envisioned 29LT with a cross-cultural approach. When setting up to establish 29LT digital type foundry in 2013, Lebanese designer and educator Pascal Zoghbi aspired to explore the diversity and potential of the Arabic script.
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